PROJECTS
SUMMER COLLECTION 2025
KIABI ITALIA
Kiabi wanted to raise brand awareness in Italy and connect with families through a fresh summer campaign. We developed a playful, family-friendly concept with simple visuals and catchy copy that could work across OOH, digital, and a full metro takeover in Milan.
Art direction Visual Design
Motion Design
Special Edition UNO Cards
FINDUS
This special edition features a fully customized deck, with Carletto’s playful disguises transforming the classic card game into a vibrant, pocket-sized experience. Designed to spark joy and collectability, this project seamlessly blends the imaginative worlds of Findus and UNO™, showcasing creativity and fun for all ages.
Visual Design
SMA TALENT SCHOOL - SOCIAL CONTENTS
ROCHE ITALIA
Kiabi’s priority was to put their products front and center, making sure they were clearly visible and appealing. To reflect their family-oriented target, we chose a simple and colorful photography style—clean compositions with bright, inviting tones that speak directly to their audience.
Motion designer, Visual designer
BARRE visual IDENTITY
BARRE PODCAST
Barre is a podcast that dives into Italian rap and the social themes behind it, with each episode exploring
a specific topic through guest conversations.
The challenge was to create a visual identity that spoke directly to a younger audience while staying true to the raw, expressive energy of the genre.
Art Direction
Visual Design
VERO gelato STORE MATERIALS
VERO GELATO
Vero Gelato needed a visual identity that felt elegant, genuine, and rooted in Italian artisan tradition. The goal was to express their love for the gelato-making process and highlight the quality of their ingredients through a clean design.
Art Direction
Visual Design
kiabi PRODUCT SHOOTING
KIABI ITALIA
Kiabi’s priority was to put their products front and center, making sure they were clearly visible and appealing. To reflect their family-oriented target, we chose a simple and colorful photography style—clean compositions with bright, inviting tones that speak directly to their audience.
Art Direction
cetrioli are back
SACLà
Pickles are bacK, and Gen Z made them cool again. We started from a real social insight: Pickles were going viral on TikTok and Instagram among younger audiences. Our concept embraced this unexpected trend and turned it into a playful campaign. The project took off when comedian Andrea Pisani was spotted eating pickles on the popular show “LOL – Chi ride è fuori”. We quickly created an instant collab with him, amplifying the buzz around Saclà's pickles.
Visual Design
Motion Design
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